Crypto infrastructure, foundation models, agents, and datasets are rapidly commodifying, leading to saturated markets and price-driven competition towards near-zero economics. As AI tools and coding automation become commonplace, enduring value converges towards epistemic communities: the emergence of "societies of mind" that bootstrap new creative scenes, subcultures in arts, science, technology… and create new concepts, new trends, new programming languages, new processes, new styles, new buzzwords, new memes, new abstractions.

Leaders in AI research, including Demis Hassabis, François Chollet, and Ilya Sutskever, consistently highlight the dependency of current AI systems on human-generated abstractions, which lie beyond the capabilities of generative models limited by stochastic interpolation and data compression.

Acknowledging this dependency, Newcoin's go-to-market strategy carefully cultivates an exceptionally valuable, defensible core built upon the protocolization of epistemic communities and their consensus dynamics. Initially, the strategy prioritizes active engagement with "novelty producers," individuals and communities uniquely positioned to create original and culturally resonant knowledge. By producing this intentional knowledge cutoff and rewarding active participation from novelty producers, Newcoin creates a new market segment that can start small and scale exponentially.

There is no amount of capital, GPU power and model optimization that could generate outputs about concepts it has never been trained on. From fashion trends to AI research techniques to crypto buzzwords, we rely on creative scenes and social consensus among humans to produce cultural evolution.

As this foundational network matures, Newcoin progressively leverages it to drive scalable growth through automated, protocol-driven mechanisms, accelerated by its heterogenous multi-agent system as an alternative to monolithic model architectures from major AI labs.  This alchemy between social consensus dynamics and multi-agent learning produces a highly defensible network of intelligence that taps into the power of permissionless contributions and decentralized peer-review mechanisms. Consequently, this approach is designed to result in a dynamic, self-reinforcing ecosystem, harnessing compounding network effects that propel organic growth.

Newcoin has three types of stakeholders:

1. Customers – The Demand Engine

Frontier professionals (AI, crypto, design, research) who pay for real-time, trusted intelligence.
They seek exclusive insights, verified agents, and status—fueling the entire reward economy.

2. Miners – The Intelligence Supply

Knowledge Miners (2.6M experts) generate high-signal insights.
AI Miners (200k devs) build agents from validated data.
They earn NCO, reputation (WATTS), and long-term ownership by contributing novel, verifiable content.

3. Token Holders – The Trust Backbone

Validators and delegators stake NCO on top performers, curate value, and secure the protocol.
Their capital aligns incentives and converts local feedback into global trust.

Phase 1: Foundation – Cultivating the Evergreen Epistemic Network

This initial phase focuses on establishing a deep "semantic moat" (a defensible competitive advantage based on unique meaning and knowledge) by anchoring on unique human insight as the core value proposition. The primary goal is to build a high-trust, high-signal network of "Novelty Producers" and their initial followers, creating the bedrock for future growth.

The Core Asset: Novelty Producers & Validated Human Knowledge 

The strategy deliberately centers on "Novelty Producers"—an estimated ~2.6 million researchers, creators, and domain experts globally who are the wellspring of frontier human insight. These individuals are not merely content creators; they are the oracles of cultural and technological evolution, actively identifying, shaping, and validating nascent trends, novel concepts, and emerging paradigms. In an era where generic AI models face a critical "data wall" (a limit to improvement due to the exhaustion of available training data) and struggle with dynamic, real-time knowledge, the unique, validated knowledge from these Novelty Producers becomes the most defensible and valuable asset. This directly addresses a significant market pain point: 89% of knowledge-driven professionals express dissatisfaction with generic AI outputs due to their inherent lack of specificity, domain precision, and up-to-the-minute reliability.

The market for this validated, cutting-edge knowledge is substantial. 

Newcoin strategically targets the burgeoning ecosystem of "epistemic communities"—dynamic networks responsible for inventing and validating new concepts, new terminologies, new aesthetics, and new cultural trends through ongoing social consensus (examples span niche technical fields like zkML, intent-based DeFi, Active Inference, TEE, GRPO, test-time compute, to new cultural movements shaping design or fashion and niche protocols such as emerging Bittensor Subnets). As mainstream AI models are commodified due to their reliance on vast, yet often outdated or context-poor scraped data, a distinct and valuable market opportunity emerges. This opportunity lies in providing verified, composable knowledge – information that is not only accurate and attributable to a trusted source but can also be dynamically combined and propagated by AI agents at velocity. We recognize that true novelty – the creation of genuinely new ideas and abstractions – is accelerating, yet the systems for capturing and disseminating this value remain inefficient. Newcoin directly addresses this by connecting the sources of knowledge production (the experts and innovators) directly to a dedicated protocol. This approach fundamentally shortcuts the traditional, often lossy, path through intermediaries like blogs, newsletters, search engines or generic social platforms, creating a fast-paced collaborative intelligence network at the frontier of cultural evolution.

Our go-to-market strategy hinges on identifying and activating a critical cohort: the approximately 2.6 million "Novelty Producers" globally. Identified through sophisticated AI analysis across diverse platforms (including X, Instagram, Google Scholar, GitHub, and niche forums), these individuals are the wellspring of innovation within their respective domains. They are characterized not by massive follower counts, but by their profound influence within specific, high-signal verticals like artificial intelligence, cryptocurrency research, interaction design, visual arts, and fashion theory. These experts typically maintain engaged followings (ranging from 5,000 to 50,000) who deeply value their specialized insights. Key traits include a demonstrable commitment to epistemic integrity over superficial engagement metrics, a proven track record of creating novelty (evidenced through published papers, influential projects, open-source contributions, or recognized artistic work), and dense interconnections with other leading experts in their field.

A significant driver for their potential engagement with Newcoin is a palpable frustration with the latency, gatekeeping practices, and often misaligned incentive structures prevalent in traditional knowledge institutions (academia, legacy media, established industry bodies). Our extensive conversations with over 400 such experts validated this, revealing that 89% have experimented with mainstream AI tools (like ChatGPT or Midjourney) but found them critically lacking the domain-specific precision required for their sophisticated work.

The following table outlines illustrative scenarios to demonstrate the revenue potential based on different levels of Novelty Producer (Knowledge Miner - KM) activation and subscriber conversion, assuming an average monthly subscription of ~$30:

This structured approach to market sizing, based on tiered adoption scenarios, underscores the immense revenue potential, starting from the direct influence of Novelty Producers and their ability to convert followers, and expanding towards a protocol-level economic engine as the network achieves critical mass and utility.

Novelty Producer (Knowledge Miner) Personas & Needs:

The Frontier Researcher/Academic:

• Profile: PhDs, post-docs, independent researchers pushing the boundaries in fields like AI, cryptography, quantum computing, or synthetic biology. Often publish in niche journals or present at specialized conferences.

• Needs: Faster dissemination of findings than traditional academic cycles allow; recognition beyond citation counts; direct monetization of specialized knowledge; access to high-quality, domain-specific feedback; tools to build and test models with unique datasets.

• Frustrations: Slow pace and gatekeeping of academic publishing; limited funding channels for unconventional ideas; difficulty in translating deep expertise into broader impact or direct economic value; current AI tools lack the nuance for their advanced work.

The Niche Creator/Cultural Analyst:

• Profile: Trendsetters, designers, artists, critics, and specialized content creators who deeply understand and shape evolving aesthetics, cultural movements, or niche genres. They have a highly engaged, often aspirational, following on platforms like Instagram, Substack, or specialized forums.

• Needs: Ownership of their intellectual property and audience relationships; direct monetization channels that reward unique taste and insight; tools to co-create with their community; a platform that values cultural capital (the social value of knowing about culture, style, and art) and nuanced understanding over mass-market appeal.

• Frustrations: Platform risk and algorithmic dependence on existing social media; inadequate monetization for high-value niche content; difficulty in protecting their unique insights from being diluted or copied without attribution; generic AI tools fail to capture the subtleties of their domain.

The Systems Innovator/Practitioner:

• Profile: Engineers, developers, systems thinkers, and practitioners applying novel approaches to complex real-world problems (e.g., regenerative agriculture, decentralized governance, specialized software architecture). Often share insights via GitHub, technical blogs, or industry communities.

• Needs: A platform to share and validate practical innovations and frameworks; collaboration with other experts to refine solutions; direct feedback loops from users of their systems/tools; recognition for practical, impactful contributions.

• Frustrations: Siloed knowledge within organizations or specific technical communities; difficulty in getting broad validation for novel methodologies; current AI tools are too generic to assist with their specialized, systems-level challenges.

Newcoin’s early adopters come from overlapping subcultures that drive novelty across code, culture, and coordination. Whether shaping new models of AI, new languages of aesthetics, or new systems of meaning-making, these communities are bound by a common pattern: they don’t follow trends — they generate them. They operate in high-trust networks where credibility, originality, and alignment matter more than scale. Their value lies not in reach, but in influence: they are the upstream of the internet’s downstream.

Decentralized AI innovators are builders at the frontier of protocol design, machine learning, and composable agents. They validate Newcoin’s architecture by stress-testing it through integration. Their work is precise, public, and technical — and while their audiences may be smaller, their endorsement carries deep weight within the developer and open-source ecosystems.

This channel leverages NEWFORUM as a media brand, bringing cutting-edge thinkers and innovators to the ecosystem through podcasts and interviews.

Regen systems thinkers are designing new paradigms for coordination. Emerging from the intersection of systems theory, inner development, and distributed governance, they treat intelligence as something to align with life — not just automate. Their influence spreads through conversations, communities, and the coherence of their worldview.

Cultural trendsetters operate through taste, symbolism, and aesthetic intuition. They define what feels new, relevant, or inevitable — not by explaining it, but by embodying it. From fashion and art to memetics and brand identity, they make intelligence legible and aspirational. Their participation turns protocols into culture.

Onboarding cultural trendsetters NEWFORUM and producing exclusive datasets through reinforcement learning from human feedback with them, we are forging a semantic network effect which delivers much higher satisfaction rates among prosumers, knowledge workers, designers. This edge is significantly important for them, beyond AI. It's about giving them the rails to coordinate faster than through social media. Instead of curating a corpus of human generated content, they are customizing the reward models that will be used to fine-tune and train the next generation of culturally savvy AI models.

Across all these personas, there's a shared desire to escape platform commodification, gain fair rewards (financial and reputational via WATTS – a system for measuring validated contributions), achieve genuine ownership, access specialized tools (like newOS and AI agent creation capabilities), and participate in an exclusive, high-signal community that values their unique contributions and epistemic integrity (their commitment to truthfulness and the reliability of their knowledge).

Initial Traction: Organic Acquisition via Trusted Relationships & Structured Collaborative Campaigns

Customer acquisition in this foundational phase strategically bypasses costly, low-trust traditional marketing funnels. Instead, it leverages the pre-existing, high-trust communities of Novelty Producers. These experts become powerful, authentic, and organic distribution channels, dramatically lowering Customer Acquisition Costs (CAC) and enhancing conversion quality. The initial onboarding and activation are executed through a hands-on, structured collaborative effort, primarily operationalized via the $10K Grant Program. This program is not a passive inducement but a strategic co-investment and a tightly managed campaign.

The $10K Grant Program: Operational Framework

Grant ROI Rule: cumulative ARR / grant must hit 0.6× by week 12 and 1.0× by week 24 or the grant pauses for review.

A rolling “Evidence Day” is held monthly; any two consecutive months below the ROI gate freeze new hiring and halve next month’s grant pool.

This operational approach ensures that each grant is a well-defined project with clear deliverables and performance indicators. The "Density Before Breadth" principle is strictly adhered to by focusing these initial collaborative campaigns within specific, high-signal communities (e.g., Decentralized AI, Regenerative Systems, select cultural niches). This concentration fosters vibrant micro-ecosystems, ensuring early users find relevant content and interactions, which is crucial for igniting strong, localized network effects before attempting broader scaling. The success within these initial cohorts provides validated playbooks for expansion.

Initial Customer Personas & Needs:

The Aspiring Professional/Practitioner:

• Profile: Mid-career professionals, consultants, quants, strategists, designers operating in rapidly evolving fields. They are often direct followers of the Novelty Producers.

• Needs: Actionable insights to gain a competitive edge; "pre-publication" knowledge to stay ahead of industry shifts; tools and frameworks from trusted experts to improve their work; association with cutting-edge thinkers for status and network development.

• Frustrations: Information overload from generic sources; conventional knowledge (industry reports, mainstream media) is often outdated by the time it's accessible; high cost of specialized consultancies; difficulty discerning signal from noise.

The Advanced Student/Researcher:

• Profile: PhD students, post-docs, academic researchers looking for the absolute frontier of their field, beyond what's available in standard journals or textbooks.

• Needs: Access to emerging paradigms and unpublished research from leading figures; direct interaction with experts for mentorship or clarification; unique datasets for their own research; staying informed about breakthroughs that could impact their work.

• Frustrations: Slow pace of academic publishing; paywalls and limited access to some specialized knowledge; lack of direct engagement with top-tier experts in their field.

The Intellectually Curious Prosumer/Lifelong Learner:

• Profile: Individuals with a deep passion for specific domains (e.g., AI, philosophy, regenerative practices, avant-garde art) who seek profound understanding and self-cultivation. They value depth and authenticity over superficial content.

• Needs: Curated, high-signal information from trusted sources they admire; a sense of belonging to an intelligent community; tools that augment their learning and exploration; to be "in the know" about truly novel developments.

• Frustrations: Superficiality of mainstream content platforms; difficulty finding reliable, deep dives into niche topics; echo chambers and misinformation; lack of interactive learning experiences with experts.

These customer personas are driven by a common desire to transcend the limitations of existing knowledge platforms. They seek not just information, but validated, high-fidelity intelligence from sources they trust, and are willing to pay a premium for direct access to the "alpha" – the pre-publication insights and specialized tools that provide a genuine competitive or intellectual advantage. They are frustrated by the lag and imprecision of traditional channels and generic AI, and actively seek to align themselves with the vanguards of knowledge in their chosen fields.

Ensuring Commitment: High Skin-in-the-Game & Network Gravitas This foundational network is characterized by high skin-in-the-game from all participants. Knowledge Miners invest their reputation, time, and unique intellectual property. Their followers invest their attention and subscription fees for exclusive access. The early introduction of tokenomics (NCO token), even if initially bridged from fiat, with mechanisms like 800-day reward vesting, further solidifies this commitment. The participation of credible epistemic leaders, researchers, and influential cultural communities lends immense gravitas to the network, signaling quality and attracting further high-caliber participation. This establishes Newcoin not just as a platform, but as an aspirational, high-status community built on validated expertise and shared long-term incentives.

Phase 2: Acceleration – Scaling with AI Miners, Token Holders, and Protocol Automation

This phase focuses on leveraging the established epistemic core to expand utility and participation, introducing new user groups and increasingly relying on automated, protocol-driven mechanisms. The primary goal is to create a robust human-AI symbiotic ecosystem and deepen economic alignment.

Expanding Utility: Attracting AI Miners for Human-AI Symbiosis
The rich, unique, and validated datasets generated by Knowledge Miners in Phase 1 become a powerful magnet for AI Miners (AI developers and researchers, estimated at ~200,000 globally). These technical specialists are drawn by the unprecedented opportunity to build superior, domain-specific AI agents that outperform generic models, leveraging data unavailable elsewhere. This creates a human-AI symbiosis: Knowledge Miners provide the nuanced insights and continuous feedback, while AI Miners build the tools to scale, refine, and distribute this intelligence. This phase sees the systematic layering of network effects, where the value created by experts and their followers directly fuels the opportunities and datasets for AI developers, leading to increasingly sophisticated and valuable AI applications within the Newcoin ecosystem.

Deepening Economic Alignment: Engaging Token Holders
As the network matures and its utility grows, Token Holders (validators, governors, delegators) play an increasingly crucial role in the ecosystem's health and governance. They are attracted by the demonstrated value of the epistemic network, the growing demand for its specialized AI tools, and the opportunity to participate in the ecosystem's economic upside through NCO tokens. Token Holders contribute by staking NCO to secure the network, curating miners by delegating stake based on performance and reputation (WATTS), and participating in decentralized governance decisions. Sophisticated tokenomics, including fiat-to-NCO conversion for platform services, 99% revenue redistribution to active contributors, long vesting schedules for rewards, and staking requirements, ensure deep economic alignment and create a direct link between network utility and token value. Fiat‑First, Token‑Later Trigger. NCO incentives will open to this cohort only after we cross 1 0,000 cumulative paid seats with ≥ 90 % 3‑month retention—ensuring tokens amplify a proven revenue engine instead of masking weak product‑market fit.

Enhancing Scalability: Shift to Protocol-Driven Dynamic Incentives
While initial growth involves hands-on partnerships and grant programs designed to bootstrap the ecosystem, the strategy progressively and deliberately shifts towards reliance on the protocol itself to dynamically and automatically distribute incentives. This evolution is crucial for long-term sustainability and true decentralization. The WATTS reputation system, which quantifies the epistemic trust and validated contributions of each participant, combined with a rich set of on-chain metrics (such as the usage frequency of an AI agent, the validation scores received by a piece of knowledge, the network effects generated by a contribution, or even the economic activity within an expert's "space"), allows the protocol's smart contracts to autonomously assess and reward contributions. This assessment is based on transparent, algorithmically defined rules that reflect community consensus on what constitutes "demonstrated value." For instance, rewards might be allocated proportionally to an agent's utility score, which itself is a function of user engagement and WATTS-weighted feedback.

This automated system significantly reduces reliance on centralized decision-making bodies for day-to-day reward allocation, thereby minimizing potential biases and bottlenecks. This, in turn, dramatically enhances scalability, allowing the network to efficiently manage and incentivize a rapidly growing number of participants and contributions without a corresponding linear increase in administrative overhead. More importantly, it ensures that rewards flow efficiently and transparently to where value is genuinely being created—whether that value is novel knowledge, effective AI agents, robust network security provided by validators, or even valuable governance participation. This transition from manual curation to automated, on-chain governance of incentives is not merely an operational upgrade; it is a fundamental step critical for achieving true, resilient decentralization and fostering an environment of permissionless innovation, where any participant can contribute and be rewarded based on clear, open, and consistently applied rules, without needing prior approval from a central authority.

Phase 3: Exponential Growth – The Self-Reinforcing Flywheel

This phase marks the convergence of a rich epistemic network, diverse participant roles, and protocol-automated incentives, igniting an exponential growth flywheel. This is not a simple linear progression but a dynamic system where each component positively reinforces the others, creating a cycle of accelerating value, profoundly amplified by cascading, self-reinforcing effects and strategic multipliers.

The Self-Reinforcing Growth Flywheel: An Integrated Engine of Exponentiality
At its core, the Newcoin ecosystem is driven by a powerful growth flywheel, where the interplay between participants, incentives, and value creation generates compounding momentum. This mechanism is intrinsically linked with several critical multipliers that act as catalysts at each stage:

Ignition and Initial Spin - Attracting Knowledge Miners: The cycle begins as More/Better Knowledge Miners are drawn to Newcoin. This attraction is magnified by:

• UX & Platform Excellence (newOS): A seamless, intuitive newOS platform minimizes friction for content creation and community management, making it easier for experts to participate. A critical design element is the frictionless end-user experience; subscriptions are handled via familiar fiat payment methods, abstracting away any blockchain complexity for the subscriber. Simultaneously, all underlying crypto-economic mechanisms – such as staking for enhanced access, reward distribution (e.g., WATTS), and governance participation – operate seamlessly at the protocol level. This dual approach removes adoption barriers for the broader market while preserving the powerful incentive alignment and network effects characteristic of web3 protocols.

• Vested Interest & Skin-in-the-Game: The promise of NCO token rewards, coupled with long vesting periods, signals long-term alignment and tangible upside.

• Status Dynamics (WATTS): The WATTS system offers immediate reputational benefits, appealing to the desire for recognition within a high-signal community.

• Brand Power & Narrative: The compelling story of empowering human ingenuity and building a new knowledge economy resonates deeply with these initial pioneers.

Deepening the Moat - Generating Unique Knowledge: The increased participation of high-caliber Knowledge Miners leads to a Higher Quality & Quantity of Unique Knowledge. This crucial stage is amplified by:

• Network Effects (Epistemic & Semantic): As more experts contribute, the knowledge graph becomes richer and more interconnected. The Epistemic Network Effect enhances overall trustworthiness, while the Semantic Network Effect allows for novel connections and emergent insights, making the collective knowledge base exponentially more valuable than the sum of its parts.

• Status Dynamics (WATTS): Peer validation and the pursuit of higher WATTS scores incentivize rigorous, high-quality contributions, ensuring the "semantic moat" is filled with genuinely valuable and unique insights.

Expanding Capabilities - Attracting AI Miners: This rich, unique, and validated data substrate then becomes an irresistible draw, Attracting More AI Miners (developers and researchers). This attraction is enhanced by:

• Brand Power & Narrative: Newcoin becomes known as the source for unique data to train specialized AI, attracting top AI talent.

• Vested Interest & Skin-in-the-Game: AI Miners also participate in the token economy, aligning their incentives with the creation of valuable AI agents that leverage the unique knowledge.

Enhancing Utility - Creating Specialized AI Agents: The influx of AI Miners results in More & Better Specialized AI Agents. The quality and utility of these agents are boosted by:

• UX & Platform Excellence (newOS): Robust APIs and SDKs within newOS facilitate the development and deployment of sophisticated agents.

• Network Effects (Semantic): AI agents can leverage the increasingly dense and validated knowledge graph to achieve superior performance and create novel applications.

Driving Demand - Attracting Customers/Followers: These superior insights and specialized AI tools, unavailable elsewhere, Attract More Customers/Followers. This demand is catalyzed by:

• Brand Power & Narrative: Customers are drawn to the promise of accessing truly cutting-edge, validated intelligence and tools from trusted sources.

• Status Dynamics (WATTS): Association with a high-status network and access to "alpha" insights becomes a value proposition in itself for many customers.

• UX & Platform Excellence (newOS): A smooth subscription and consumption experience ensures customer satisfaction and retention.

Fueling the Economy - Increasing Revenue & NCO Buy Pressure: Increased customer demand translates directly into Increased Platform Revenue & NCO Buy Pressure (as subscriptions and usage fees are often converted to NCO), creating a robust economic foundation. This economic activity is sustained by:

• Vested Interest & Skin-in-the-Game: The entire tokenomic model is designed to capture and reflect this utility, ensuring that value accrues back to the network and its participants.

• Reinforcing the Cycle - Expanding Rewards & Attracting More Miners: This economic vitality generates a Larger Reward Pool & Increased Token Value. This critical feedback loop, which further incentivizes existing miners and token holders, and critically, attracts even more Knowledge and AI Miners to the ecosystem, is strengthened by all the aforementioned multipliers working in concert. The enhanced reputation of the platform (Brand Power, WATTS), the proven economic model (Vested Interest), the superior tools (UX), and the richness of the community and knowledge base (Network Effects) all contribute to making Newcoin an even more attractive proposition, thus restarting the cycle with greater scale and intensified momentum.

This deeply integrated interplay between the core flywheel mechanism and its potent multipliers ensures that growth is not merely additive but systematically designed to become exponential. Each element feeds into and amplifies the others, building a resilient, adaptive, and rapidly expanding ecosystem.

Vision: Newcoin as a General-Purpose Coordination Substrate

While xAi is tapping into the X platform and ChatGPT is working on a social network, none of these players have ambitions to fully protocolize and tokenize the production of net-new knowledge let alone give them units of ownership of their networks. Newcoin enables powerful incentives with skin-in-the-game dynamics at the core of the system, driving a sense of ownership and vested aligned interest in their community members through the delayed withdrawal of NCO rewards.

Additionally, Newcoin positions itself as a premium cultural brand, similar to Gucci, Apple of MIT Media Lab, with a gravitas that embeds the brand power within the brand, thanks to the work of our founding teammate Hugo Hoppmann who designed branding experiences for Apple, Salomon, Prada and many more.

As the market for AI tools, services and agents becomes increasingly commodified and competitive, building a community around exclusive knowledge and high value datasets at the intersection of culture and community becomes an exclusive edge, an intelligence multiplier. There is no amount of GPU or funding that would allow a model to generate output about things it has never heard about. We are shortcutting what social networks, search engines and AI tools are used for—accessing high value dynamic knowledge—by connecting the source of knowledge production directly to the protocol.

Ultimately, this strategy aims to establish Newcoin as a general-purpose coordination substrate for the future knowledge economy. As the flywheel spins and the multipliers cascade, Newcoin evolves beyond a marketplace into a foundational layer where human and machine cognition co-evolve. It addresses fundamental limitations in existing markets, academia, and governance, offering a new paradigm for how novel information is created, validated, valued, and utilized. The potential is to structure and accelerate intelligence itself, on a planetary scale.

This structured progression, from carefully nurtured beginnings to a dynamically evolving, protocol-governed ecosystem, positions Newcoin to capture a unique and enduring role in the future of knowledge and intelligence.